Content & art direction
Keeping the identity alive once the guidelines are delivered.
A brand identity is worthless if nobody applies it. We produce the visuals, templates and copy that keep your brand present day to day — social media in particular.
- Typical timeline
- One-off engagement or monthly retainer
The most fragile moment in a brand’s life is right after the guidelines are delivered. Everything is ready, and nothing happens — because nobody has the time or the tools to produce day to day.
This service exists to cover exactly that gap. We build templates anyone on your team can pick up in minutes, and we produce enough content up front to get the machine running.
The goal isn’t to make you dependent. In most cases our clients take over after a few months, and we only step back in for key moments.
Deliverables
- Social media art direction
- Reusable post templates (Figma / Canva)
- Editorial line and tone of voice
- Marketing copywriting
- Photo retouching and art direction
- Motion design and short animations
- Monthly content calendar
Stack
- Figma
- Adobe Photoshop
- Adobe After Effects
- Adobe Premiere
Process
- 01
Audit
A review of your current output and your competitors'. What works, and what dilutes your image.
- 02
Direction
A clear visual and editorial framework: formats, colours, tone, recurring themes. Enough structure to produce quickly without reinventing every time.
- 03
Production
Templates and the first batch of content. We produce enough for you to have a comfortable buffer.
- 04
Autonomy or retainer
Either we hand over the templates and you carry on alone, or we stay on monthly. Both are legitimate outcomes.
Frequently asked
Do you handle posting and community management?
We produce the content and the calendar. Publishing and replying to comments can be included in a monthly retainer, scoped to volume.
Can we hire you for this without having done the identity with you?
Yes, provided brand guidelines exist. If they don't, we'll start by laying minimal visual foundations — otherwise production drifts in every direction.
Do you supply the photography?
We art-direct the shoot and handle retouching. The shoot itself is billed separately, with a photographer from our network or one of your choosing.
Brand identity
Let's talk
Sounds like what you need?
Tell us about it in a few lines. We reply within 24 hours with an honest first take — even when we're not the right fit.